Acquisition Attribution: How AdRoll Measures ROI across Sales and Marketing

I speak about multi-channel attribution in my presentations, and discuss at length with clients, and saw this great article/case study from Adroll…

Entitled Acquisition Attribution: How AdRoll Measures ROI across Sales and Marketing, it’s an in-depth look at an issue that plagues a lot of marketers and sales teams.

An excellent study on the topic – props to Shane Murphy, VP of Marketing over at Adroll.