Company Profile:
An award-winning biopharmaceutical contract services organization providing fully-integrated, accelerated drug development and biomanufacturing services to pharmaceutical and biotechnology companies globally
Services Provided:
Google Ads + LinkedIn Ads, Web Analytics, Search Engine Optimization (SEO)
The Problem:
- No overall digital strategy
- Two unmanaged Google Ads accounts – one primary and one inherited from the acquisition
- Unmanaged LinkedIn Ads account
- Neglected web analytics
- No search engine optimization (SEO)
The Solution:
- Optimization of Google account to implement Google Tag Manager and tie in Google Tag Manager + Google Analytics + Google Ads
- Active management of Google Ads accounts – ultimately consolidating two accounts into one, adding new campaigns
- Active management of LinkedIn Ads account, updating all campaigns and adding a lead gen campaign
- Creation of Google Analytics goals, imported into Google Ads
- Integration of LinkedIn Ads account with client’s CRM
- Implementation of full-on SEO program
Results:
- 104 conversions from Google Ads + 150 leads from LinkedIn Ads
- YOY organic traffic is up 29.56% with a 384.62% increase in goal completions and a 274.06% increase in goal conversion rate