Company Profile:
Local home services company
Services Provided:
Google Ads + Facebook Ads, Web Analytics, Search Engine Optimization (SEO), Content Marketing, Email Marketing, Website Hosting + Security + Backup + Updating
The Problem:
- No overall digital strategy
- Unmanaged Google Ads account; no Facebook marketing
- Neglected web analytics – no conversion tracking
- No search engine optimization (SEO)
The Solution:
- Optimization of Google account to implement Google Tag Manager and integrate Google Tag Manager, Google Analytics, and Google Ads
- Active management of Google Ads and Facebook Ads accounts
- Creation of Google Analytics goals, imported into Google Ads
- Set up call tracking integrated into Google Ads
- Website optimizations for design and user experience (UX)
- Implementation of full SEO program
- Implementation of content marketing program
Results:
- Complete market domination – hundreds of leads every month; we’ve had to pause campaigns because of too many leads
- Explosive growth, leading to a new office location, warehouse space, and geo expansion