Company Profile:
local home services company
Services Provided:
Google Ads + Facebook Ads, Web Analytics, Search Engine Optimization (SEO), Content Marketing, Email Marketing, Website Hosting + Security + Backup + Updating
The Problem:
- no overall digital strategy
- unmanaged Google Ads account; no Facebook marketing
- neglected web analytics – no conversion tracking
- no search engine optimization (SEO)
The Solution:
- optimization of Google account to implement Google Tag Manager and tie in Google Tag Manager + Google Analytics + Google Ads
- active management of Google Ads and Facebook Ads accounts
- creation of Google Analytics goals, imported into Google Ads
- set up call tracking integrated into Google Ads
- website optimizations for design and user experience (UX)
- implementation of full-on SEO program
- implementation of content marketing program
Results:
- complete market domination – hundreds of leads every month – we’ve had to pause campaigns b/c of too many leads
- explosive growth, leading to new office location and warehouse space, geo expansion