Company Profile:
Local home services company
Services Provided:
Google Ads + Facebook Ads + Microsoft Ads, Web Analytics, Search Engine Optimization (SEO), Content Marketing, Website Security + Backup + Updating
The Problem:
- Nascent digital marketing program
- Digital marketing program not ready to scale
- Lack of digital expertise in their in-house marketing department
The Solution:
- Optimization of Google account to implement Google Tag Manager and integrate Google Tag Manager, Google Analytics, and Google Ads
- Active management of Google Ads, Facebook Ads, and Microsoft Ads accounts
- Creation of Google Analytics goals, imported into Google Ads
- Set up call tracking integrated into Google Ads
- Website optimizations for design and user experience (UX)
- Implementation of full SEO program
- Implementation of content marketing program
Results:
- High double-digit annual growth since 2015
- Bought out in a private equity deal by a regional company in their vertical in 2021