Company Profile:
local home services company
Services Provided:
Google Ads + Facebook Ads + Microsoft Ads, Web Analytics, Search Engine Optimization (SEO), Content Marketing, Website Security + Backup + Updating
The Problem:
- nascent digital marketing program
- digital marketing program not ready to scale
- lack of digital expertise in their in-house marketing department
The Solution:
- optimization of Google account to implement Google Tag Manager and tie in Google Tag Manager + Google Analytics + Google Ads
- active management of Google Ads and Facebook Ads accounts
- creation of Google Analytics goals, imported into Google Ads
- set up call tracking integrated into Google Ads
- website optimizations for design and user experience (UX)
- implementation of full-on SEO program
- implementation of content marketing program
Results:
- high double-digit annual growth since 2015
- bought out in a private equity deal by a regional company in their vertical in 2021