Company Profile:
A creator of fiber cement products
Services Provided:
Google Ads + LinkedIn Ads, Geo-Fencing Programmatic Advertising, Web Analytics
The Problem:
- limited outbound marketing strategy
- limited analytics, i.e. no coherent link tracking and reporting set up for digital advertising
The Solution:
- optimization of Google account to implement Google Tag Manager and tie in Google Tag Manager + Google Analytics + Google Ads
- creation and active management of Google Ads account
- creation and active management of LinkedIn Ads, including a lead gen campaign
- creation of Google Analytics goals, imported into Google Ads
Results:
- 8,718 website visits from nationwide Google Ads campaign including video, display, and search ad formats
- 576 website visits + 25 high-quality leads from nationwide LinkedIn Ads campaign
- 550 retargeting website visits from geo-fence ad campaign targeting AIA conference attendees